Styleforum › Forums › Lifestyle › Health & Body › New GM (Cadillac) to launch fragrance line
New Posts  All Forums:Forum Nav:

New GM (Cadillac) to launch fragrance line

post #1 of 4
7/22/09 at 10:27am
Thread Starter 
http://www.thestar.com/business/article/669763
Quote:
"Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: "Our fragrance is a relevant extension of the Cadillac lifestyle." But marketing expert Alan Middleton, a York University professor, said it's a bad example of brand extension and indicative of a troubled company. "Neither Porsche nor BMW nor any other transportation brand that has tried this silliness has been very successful."
Reply
Reply
post #2 of 4
7/22/09 at 10:57am
Quote:
Originally Posted by The article
"Neither Porsche nor BMW nor any other transportation brand that has tried this silliness has been very successful."

That's only sort of true. True in the sense no car BRAND has a cologne that has been successful, but there are other "car colognes" that have had success. Ford Mustang being the most obvious example, sold pretty damn well.
Reply
Reply
post #3 of 4
7/22/09 at 11:07am
meh.

Quote:
Beauty Contact Inc., a Dubai-based cosmetic company and holder of the fragrance licence, said yesterday it will launch the Cadillac line in stores this fall to mark the brand's 100th anniversary.

This leads me to believe they just sold the name to someone and won't be doing anything besides sitting back and collecting royalty checks. Long-term, I think you could argue it's a poor dilution of the brand, but it's not like Cadillac is a particularly strong or proud brand at the moment. If they can get a few shillings for it, risk-free, even in this dark hour in the company's history, good on them.
Reply
Reply
post #4 of 4
7/22/09 at 11:14am
I see a bling-y bottle in the future. Maybe a spinning cap or some such.
Reply
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Health & Body
Styleforum › Forums › Lifestyle › Health & Body › New GM (Cadillac) to launch fragrance line