Originally Posted by Duveen
Sorry - I elided the fact that pay-for-column inches was the rule for advertisement-supported magazines, esp in the clothing/high-end trade. Sad to say, that is what I mean when I say 'advertising supported'.
Obviously some magazines have a bit more separation b/w editorial and content, but the line is blurry at more places than we'd like to admit.
The question I'd have is - has it become so expensive to run a magazine/owners demand such high margins that the only way to get enough $$$ out of advertisers is to do the 'payola' scam on content? What is the story?
Maybe you are right and clothing mags ought to be more like the Atlantic - maybe there would be a market. But one wonders...
It seems we are in complete agreement.
Part of the larger problem is the "fashion" industry and the clothes industry which just wants you to buy what they have or make irrespective of good taste or whether it is appropriate or flattering on a person.
I imagine there is a fair amount of captivity with writers for these magazines (who may not know much about clothes, or style) depending on the manufacturer to tell them what is hot and what is not.
Someone who sells shirt collar pins told me, after asking how one wears them and my answering as to the proper way, that basically men who know how to dress well generally want to keep it a secret, and that it is rare that they can communicate well on paper even if they want to share their skills.
I think it is a lot better to have talented amateurs write about what they like to see being made and what they are impressed with worn by others. Hopefully amateurs with taste will contribute enough to raise the bar of quality articles across the board. in the meantime, keep buying the magazines for the eye candy and dont believe all the hype in the articles themselves.