14 Hands is another Ste. Michelle brand, and was built initially as an "on-premise only" brand, Merlot only to start, around 12 years ago or so. Now it's a million case brand. I remember their regional sales manager swearing to us that it was always going to be Merlot only, to highlight how well Merlot does in WA. Then came a Cab, and then a Chard. It's now WA's third largest brand behind Ste Michelle and Columbia Crest. I will say, however, that even though they own the top 3 brands, Ste Michelle is a great partner to the smaller local wineries, and will often supply them with grapes during difficult harvests.
I agree with respect Ste. Michelle - I might not go out of my way to drink it personally, but I can't argue that they have been great for the WA wine industry and that they put out a terrific product for the price they charge. I would definitely push the owners to put a couple of their wines on the list. It bugs me that we have a Lois Martini Cab on the menu but turn our nose up at say, H3 merlot or something like that.