Originally Posted by Kas
1) It's very much about your staff. If you have shitty bartenders, people will leave. Same for doormen, djs, etc.
2) People drink espresso in the morning, wine in the evening with their food. What time are you planning on being open?
3) Do you like wine very much yourself? Remember that just because you like something yourself, it doesn't also mean that other people like that.
4) Have you worked behind a bar? The best management is usually capable of picking up any task, be it serving drinks or kicking people out the door.
5) Do you have any marketing experience? You mentioned that you're in a college town, so there is definitely some heavy competition.
6) And lastly: do you have enough money yourself? In general, you don't have to knock on banks' doors for loans for a bar, since the risk is just too high. So that leaves private investors and things like breweries - whose contracts are generally more pressing than those of banks.
So yeah: you need money, experience in the bar world and know your way around marketing. If you lack any of these, your place is pretty much bound to fail.
2.) Well that's the point of having both. Get the coffee drinkers in the morning and the night life crowd later. That way I'm not limiting myself to one type of customer. The bar scene and coffee for that matter are huge in Ithaca.
3.) Yes I am into wine. I work at a winery and am getting my advanced WSET certification. My goal is to have a wide variety of wines, especially acidic whites that a lot of people like. So I'm hoping to convert some people that may think they aren't big wine drinkers.
4.) Yes I do have experience working behind bars.
5.) I don't have much real world marketing experience. I am a business major so I have taken a lot of marketing classes, but that doesn't mean I'd be good at it. The competition is fine. There are a lot of bars in the area but there are also 6,000 students at IC and another 20k plus at Cornell. The bars are packed almost every night of the week.
6.) Money won't be a problem and I won't have to look to banks for loans.