Originally Posted by TotesMcGotes
Blake, the owner, came and spoke at The University of Texas and I attended for extra credit in a marketing class. I didn't really care too much for the shoes but his message was pretty solid. If i remember correctly he said that this summer they are going to drop off around 2.5 million shoes. And in regards to them falling apart, Tom's actually partners up with local aid organizations when they drop the shoes off and they provide thousands of replacements for the children when they wear the shoes out or grow out of them. Hate on the guys appearance and the way the shoes look all you want, he is making somewhat of a difference for these kids.
Originally Posted by riverrun
I think the demand for looking like humanitarian, compassionate people without taking too much independent initiative is sustainable and probably going to be a source of profit opportunities for a long time. Whether TOMS shoes are too faddish to capitalize on that for too much longer is, I think, trickier to forecast.
Originally Posted by TOMSROCK!
okay so first of all, the person who made TOMS, is name is NOT Tom. It is Blake. They do not fall apart in a week either! I've had mine for 4 months, and many more pairs too. These are stylish shoes, (Oh, which you probably wouldn't know that.) They got this design from a small town in argentina. Not china. And people are buying these shoes for a good reason. ONE FOR ONE!!!!!!!!!!!!
Social Marketing is becoming more and more popular. I think Toms is simply an outgrowth of this progressive business strategy. There is always one company that takes a trend to the extreme. Toms is simply our radical variable.