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"Young Men Discover the Suit": NPD Group

post #1 of 7
Thread Starter 
http://www.centerformediaresearch.co...cfm?fnl=060320

"Combined sales of suits, suit separates and sportscoats/jackets grew 53 percent among men ages 18-24."


Young Men Discover The Suit

According to The NPD Group, total U.S. apparel sales reached $181 billion in 2005, a 4 percent increase over 2004.Strong sales in t-shirts, jeans, tailored clothing and pajamas helped fuel the growth.

Men's apparel led the industry's growth with an increase of five percent, reaching nearly $53 billion in 2005. Sales in women's apparel also grew, reaching $101 billion; a three percent increase from 2004. Children's apparel sales grew two percent, to $27 billion.

"The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.'" Said NPD chief industry analyst, Marshal Cohen. Combined sales of suits, suit separates and sportscoats/jackets grew 53 percent among men ages 18-24.

Women spent $2.6 billion on hats and scarves, driving an 11 percent increase in the category. It was also a strong year for women's intimate apparel, the $9.6 billion industry expanded by nearly 4 percent in 2005.

In 2005, women's jeans were $7.6 billion, up nearly 10 percent in sales. Women's premium jeans (jeans priced over $100) accounted for 18 percent of denim sales in U.S. department stores, up from 12 percent in 2004.
"Last year was a clear indication of where the consumer is heading for 2006. Today's consumer enjoys splurging on higher-end products now and then, but their quest for value still remains," said Cohen.
post #2 of 7
I'm 19, as of today I've got 3 suits and 5 blazers.
post #3 of 7
I think I've read this story every year for the past 20 years. And doubtless there are those older than I who can say they've read it even longer.

Change the figures and dates and you can place it in any year.
post #4 of 7
Quote:
Originally Posted by Aureus
I'm 19, as of today I've got 3 suits and 5 blazers.
Creepy - I'm also 19 and I've got - hold on, lemme count - 3 suits and 5 blazers. Magic number?
post #5 of 7
I think there's a trend towards guys wearing suits more socially, rather than as a worker drone's uniform. And there's a big music influence since a lot of indie rock and even hip hop stars are seen wearing fashion forward suits more often.
post #6 of 7
Quote:
Originally Posted by gorgekko
I think I've read this story every year for the past 20 years. And doubtless there are those older than I who can say they've read it even longer.

Change the figures and dates and you can place it in any year.

That sounds about right.

Jon.
post #7 of 7
Quote:
Originally Posted by Get Smart
I think there's a trend towards guys wearing suits more socially, rather than as a worker drone's uniform. And there's a big music influence since a lot of indie rock and even hip hop stars are seen wearing fashion forward suits more often.

Agreed. The whole suit sans tie, perhaps with pocket square is very au courant. Not a bad trend, in my mind.
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