Originally Posted by L'Incandescent
Maybe I'm just confused about how terms are used, but I got an ad in the mail today from Brooks Brothers advertising their "1818 Suiting Event." When I first saw the ad, I thought "Why is Brooks Brothers trying to sell me suiting?" But of course what they meant is that their suits were on sale. Why did they say suiting? Is this becoming a thing? (I feel like I've had similar experiences with "shirting.")
The average Brooks Brothers employee knows less about men's clothing than the average SF member.
"Suiting" and "shirting" are terms which are often misused by people who think the two words are more sophisticated sounding synonyms for "suits" and "shirts". When a word is misused frequently enough and for long enough, then the meaning of the word changes to match the use.
"Tarmac" is an older example of this. Originally it was a road pavement of a specific composition. The word has been misused for so long that its dumbed down meaning seems to have changed to "any hard surface at an airport". This is in spite of the fact that aprons, taxiways and runways are usually made of concrete or asphalt, and never tarmac.