Originally Posted by patrickBOOTH
I am not optimistic about even the "good" tequila out there. There is this mexican joint by me where all they have is tequila to drink. I have always scowled at their drink menu and they have attempted to make me cocktails with the "good" stuff and even that stuff while it goes down easier has that quality that makes it tequila that I just simply don't like. Granted, I never tried drinking it straight. I don't know if that perhaps is different.
Tequila is certainly something I can understand not liking, if you don't like the vegetal notes it's just not going to work for you. It is certainly different. A margarita and a daiquiri (real ones) have the same ingredients other than the base spirit, but rum vs tequila makes for a huge change in the flavor profile.
Originally Posted by Bhowie
I think the perception on this has changed considerably. There is a very sizable market for higher end tequilas. Just look at how many more brands are nationally available with a price tag over $30. Allied Domecq did a lot for expanding the market in the 90's. Patron has really kicked the lid off of the high end tequila market. Even if you think the product is over priced they did a lot for expanding consumers' palates.
Yeah, but that's still a fairly small exposure overall. I certainly don't know percentages, but most people try garbage when they're young, decide they don't like it, then never try anything better. Or they keep shots forever (lime/salt too) even for good stuff. Can't imagine much of a fraction actually sips or drinks carefully made cocktails. (death to sour mix)
Likewise: Craft beers have exploded recently, but the vast majority of the population still drinks stuff like Bud Lite.
Related: I want to smack anybody that orders a "Grey Goose screwdriver." You're mixing it with like 8 oz of shitty orange juice, you don't need premium vodka you dolt.