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I need help. My friend is about to make a big mistake.

post #1 of 36
Thread Starter 
Hello Everyone,

Nooby here, and I need some clear opinions on if this Graphic Tee trend is dying or already dead. I ask because my close friend who has typically never been too style conscience has, for the past few months, been working at the store Metro Park, and has become basically brainwashed, in my opinion, into thinking that large print graphic tees are very IN and very stylish. So much so that he is seriously considering starting his own brand with this second rate graphic designer that he met at school.

When he approached me about the subject I tried to explain to him why I thought this was not as lucrative as he might think and that the whole graphic tee trend is sort of being run into the ground and kicked out the door, but he didnt buy it. He told me that Polo shirts are out and Graphic tees are in, he said something like "T shirts are like the modern canvas for artists man", now I can see what he means when it comes to some, I actually like Imaginary Foundation, but still I would maybe buy one and rarely ever wear it.

As for polo shirts being out, I dont ever think that is the case, are they not a staple in fashion that doesnt really fade in or out? I know the whole popped collar thing was sort of a trend but wasnt that it?

Anyways, I need some clear opinions on the subject because this guy is seriously about to drop some cash on something that I think he will regret once he tries to sell his shirts.

I know the topic of graphic tees has been talked about at nauseum around here, but most the points against them are just that they are ugly and "I dont wear them". I need some points on reasons why. I tried myself, but it was hard for me to formulate an argument on something that I have never even really contemplated before, I just got a bit frustrated when he didnt understand why I didnt consider them or guys who wear them to be stylish at all, I told them they were more like a contrived high school style that tries to hard to be cool, but he just told me that that is what is in now.

Thanks for reading, and I hope to get some feedback.

Nathaniel
post #2 of 36
Let me know where to kop that shit i will buy soundz like awesome shurtx bro
post #3 of 36
The recent closure of Yoko Devereaux might be an interesting tool in your arguement. There's a thread about it that is probably on the first few pages right now. They focused on graphic t-shirts and I think someone said something to the effect that they usually only got 10 orders a day on their website (and they had been around for almost 10 years) and didn't get any serious business until their liquidation sale that put all their shirts about about 5 bucks a piece, at which point they sold 300+ a day. http://www.yokodevereaux.com/ I don't think I would concern myself with the ins/outs of fashion so much as that it just likely won't be a profitable business. Good luck.
post #4 of 36
Thread Starter 
lol. Okay, I realize you may think I am a troll and/or I am just going to get my chops busted a bit for being brand new to the forum, but I hope I do get some serious responses mixed in.
post #5 of 36
Thread Starter 
Thanks k4ppah I appreciate the response, thats is pretty interesting and I will definitely shine some light on that news. Yeah, you are probably right about not trying to go toe to toe with him about fashion in general, people can get pretty offended when others criticise their style, but i just cant take him thinking that these shirts are somehow cutting edge. For example he likes Kallusive, Obey and LRG shirts, I personally cant stand any of their stuff, some of Obey looks cool, but it is more fitting for a poster then a t shirt.
post #6 of 36
maybe you should point out that many popular "t-shirt artists" have established backgrounds in other areas -- like actually creating art in studios/being displayed in galleries.
post #7 of 36
Good graphic tees can make money (outside of this SF setting maybe). Bad ones cannot anywhere. Yoko D's and most other sf approved brands I see here make really shitty graphic tees and ctrlaltelite has a point too edit: and considering the brands you mentioned he likes, are even hated by people who like streetwear (the regular kind, not the SF streetwear label) I dont really see anything special happening unless he doesnt mind making $ from kids and etc, which isnt to say he cant turn a profit ive seen a REALLY REALLY bad tshirt brand, and its REALLY terrible, make a profit strictly from one forum, I dont know how, or why, but they make money
post #8 of 36
Quote:
Originally Posted by ctrlaltelite View Post
maybe you should point out that many popular "t-shirt artists" have established backgrounds in other areas -- like actually creating art in studios/being displayed in galleries.
Correct.
I don't think the business would work, considering the multiple thousands of other graphic T companies trying to succeed.
post #9 of 36
Well, I guess it depends if he's going for gimmick/novelty types of shirts like Threadless, T-Shirt Hell, etc... carry or if he's going for (ahem) "trendy-style" like Ed Hardey, Affliction, Monarchy, etc.... I think there will always be a market for the former. The customers don't care about the brand or quality of the shirt, all they care about is whatever hipster-ironic vintage logo, stupid catch phrase, or offensive image is on the shirt. Generally, these shirts don't sell for more than $15-25 and thats not just because of the quality... I mean, how many companies out there have a version of the "I'm With Stupid" shirt or a shirt with the Ghostbusters logo? The latter category is the one that people here really detest. All-over screenprint shirts were washed up years ago. A quick walk around your mall proves the market is completely overloaded with these things. Everyone makes them from Express and H&M to the department stores that carry EH. Go to a nightclub or concert and half the guys in the crowd wear them with ugly jeans and square-toed shoes. In summary, "all-over" screenprint shirts are a staple piece of a douchebag's wardrobe. Is your friend trying to appeal to that market? The last category I think worth mentioning is the luxury/hi-end designer shirts. RickOwens/DRKSHDW, Dior Homme, AnnD, Wing&Horns, etc... all make graphic tshirts but it's pretty clear that their customers are brand-loyal and are willing to dish out the $75-$250 per shirt. Not just for brand-whore purposes but also because of the quality of the construction and/or the fit. I still have yet to find a tshirt that is as soft, and fits me as well as a FW07 Dior "made in Italy" tshirt. Obviously, it's impossible for your friend to break into this market.
post #10 of 36
Thread Starter 
All good points, and I totally agree that it usually takes a person with a strong background in art to actually create a solid looking Graphic T, which he does not really have. His idea is to offer aspiring artists in college opportunities to put their work on his tees, and he thinks that if he creates a cool enough story behind his brand that it will be strong enough to gain a following. I basically call BS on most of that, but I dont have any experience in the streetwear culture, he seems to think it is all about having a cool message behind each shirt, but I just cant see shirts selling because of that and I cant see how many people would want to donate their designs, that is if they are even good, to his brand. I dont know if he plans on paying them or not. Brett, I think he is going for something in between novelty and trendy, shirts that are not as aggressive as lets say affliction but not as corny as novelty. He really likes Obey, but isnt shepard farrey behind that brand and isnt he like one of the most well know american street artists? I totally agree with you on how over saturated the market is with all over print tees and I am sick of them as well.
post #11 of 36
sometimes people have to make their own mistakes and learn the hard way. let your friend piss his money away, and then say "i told you so!"
post #12 of 36
Graphic shirts won't ever be totally out of style but if he's pairing up with some shitty designer, nobody will like the shirts.

Like someone else said, the majority of the successful t-shirt designers from sites like threadless, etc. are well established designers who were already successful in other design fields.
post #13 of 36
Thread Starter 
Yeah, if he is adamant about going through with this I guess the best thing I could do tell him is to make sure he finds the best designers he can. And, keep reminding him that subtle goes farther then flashy.
post #14 of 36
Quote:
Originally Posted by nocoolonesleft View Post
Graphic shirts won't ever be totally out of style but if he's pairing up with some shitty designer, nobody will like the shirts.

Like someone else said, the majority of the successful t-shirt designers from sites like threadless, etc. are well established designers who were already successful in other design fields.

Actually sites like Threadless rely heavily on user-submitted designs. It's a "community designer" sort of concept. So, with Threadless, and several others, already doing this, there isn't much room for another startup company.
post #15 of 36
Quote:
Originally Posted by BrettChaotix View Post
Actually sites like Threadless rely heavily on user-submitted designs. It's a "community designer" sort of concept. So, with Threadless, and several others, already doing this, there isn't much room for another startup company.
I know that. Have you ever looked at the portfolios of the designers' of accepted work? They're generally pretty well established designers. Threadless also has in-house designers too. When I was in high school they used to hook me up with free shirts all the time because I would go in there so often. They were really nice. Then they got popular, moved to a new facility, opened a real store, stopped selling me shirts for $10 cash with no tax, and stopped giving me free shirts and mountains of stickers note: this was like six years ago
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