Brands that mean mediocrity

Louis Vuitton and Burberry. Monogram, Damier, Nova Check, they´re all making me sick.

It pains me to say this, but I think that if you had to pick the epicenter of "luxury" mediocrity, it would be today's Brooks Brothers.

It's absolutely horrifying to walk into their Boston store these days. It's like a Gap with all life beaten out of it.

The Black Fleece veneer of higher ambition, and the lingering existence of some things that are acceptable, only magnify how crappy it has become.

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Zegna still make some excellent stuff, but they have invented cheaper lines which have made the whole brand appear cheapened. An example is the whole Z Zegna thing. Their fabric quality and construction is still very good for the better lines, they havent reached the doldrums of Hugo Boss just yet.

Rubinacci.

Hugo BOSS: Banana Republic quality at 25% higher price points.
Armani Collezioni: Shirting is absolute garbage for the >$200 price point. The Made in Italy trousers are slightly better though the $300 price tag is ridiculous. AC suiting is just bad.

Brooks Brothers. They're the Belgium of clothiers. High quality boredom.

BB (not for quality, but for fit), Hugo Boss, lower line Zegna (higher line stuff are still great, fit doesn't really work for my body, but I wouldn't call the fit uninspiring, which is the case for BB, in my opinion).

Is it possible to be mediocre and overpriced? Then I nominate Thomas Pink.

I think the combination implies worse-than-mediocre. Hence, Thomas Pink.

I don't really like any of those Jermyn St shirtmakers cum chain shops, but fail to see what make Thomas Pink worse than the others.

The same can be said of Jos A Bank, IMO.

Clothing brands are mediocrity. Except for socks etc, one must go bespoke.

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I agree with Vox, BB. I don't look forward to my trips there as much as I once did. I was looking forward to visiting BB in Boston on my recent trip, but instead left the store very disappointed.

You're right but the other ones haven't really reached America