They probably have the capability to create beautiful shines... just not the time. However, I wasn't encouraged when the Burlington Arcade bloke asked how I polished my shoes. He wrote down the list of Saphir products I used. Wonder if he acted on it..
The Shoe Snob bloke (Gieves & Hawkes) is intelligent and well informed. Polishing is just a part of what he does. Also sells flat leather laces

I reckon Style Forum is partly responsible for the availability of Saphir in the the UK. I recently spoke to a cobbler in Chelsea, and he shifted a shed load of the stuff as soon as it arrived.
-H