Originally Posted by Sazerac
Love Filson bags, I really do. But when Barney's and J. Crew is peddling them as an alternative to Jack Spade, you just know they've reached critical mass.
Thing is, Filsons are supremely functional and offer the perfect understated aesthetic for the post obnoxo-luxo economy. But I'm seeing them almost every day now, and that can't be good. I expect the backlash against canvas bags generally to start any time.
No doubt Filson will weather the storm - they never set out to become a fashion accessory in the first place. In a few years they'll be out of fashion again and go back to their outlier status where they belong.
+1. This is exactly how I feel. Solid American brand that seems to have caught a wave of publicity, soon to return to its former status.
Saturation point reached. Backlash begininning in 5..4..3..