I've got a friend who's a Woolrich and is fairly involved in the company. According to him, WWM and John Rich just lease the Woolrich name and then do whatever they want, but they are entirely separate companies. And my understanding is that WWM (based in Italy) is more fashion oriented, and plans to hire a new head designer every couple of years to produce collections. John Rich, on the other hand, is just some tend-capitalizing conglomerate with a "design team" and no head designer- all their shit is produced in Asia, whereas WWM is produced in the US or Italy, depending on season/designer. Other than leasing a name and logos from Woolrich, the two companies have nothing in common.