There are plenty of super cool, hard to find brands that are way more worth the money. And the fact that you have to know to know and not just follow the hype makes them a lot cooler. I gotta admit, I'm not insulated to brand snobbery (who is,m really?) Given that, I would give someone (especially in the States) way more credit if he were wearing a 6876 hoodie than anything from BAPE. In the first case, I would think "This guy knows his culture from his trash". The the second case, my first thought would be "poser".
Rant being over, I think that BAPE had some interesting ideas to begin with, many years ago. Now, it's gimmick after gimmick.
Originally Posted by Rani
I think a lot of the appeal comes through the rarity of the items. They are hard to get your hands on outside of the internet and for that reason people feel a strong desire to have something that nobody else will have. Obviously this rarity stems for a large part from a ridiculous pricing structure in similar vain to Ferrari (but on a much smaller scale of course
). Couple this with everybody that is 'cool' (ya know, from the hoodizle) seems to where them, the desire for the product only gets stronger.
As far as my own interest is concerned it lies mainly with the shoes and nothing else. I think that's part of the reason BAPE made it into the hip hop scene as hip hop has a strong connection with cool (and often rare) sneakers. BAPE fitted these requirements perfectly.