Wherever there is a need to do it,
and the need can be justified, then it is always fine.
The 'look' of it, is purely incidental.
Examples given from the members previous posts make perfect sense to me.
It is also a common look wherever water-related activity is.
Waterfront strolls, boats, beaches, etc.
Mature people and women tend to wrap around the neck,
whereas teens and children often wrap around the waistline.
The 'look' of it suggests the person is prepared for fluctuations in temperature,
so, as far as I am concerned, it looks fine on anyone.