I agree with what's been posted here regarding that being a high price for a quartz movement. Are there quartz movements that are better than others? Yes, but who cares.
I would like to chime in that an in-house movement is not necessarily better than one procured from ETA or another watchmaker. Swatch Group owns Omega, Blancpain, and Breuget, and uses modified ETA movements in all of their Omegas, and even some of their higher end watches. I would certainly stack any of these against the movements that Rolex manufactures "in-house". Additionally, JLC supplies some of their top-notch movements to other companies as well. Tiffany's history with watches is unusual. At various times in their history, up until the present, they've slapped their name on Pateks, VC's, and others, and retailed them out of their bigger stores. A few years ago they had a lot of success with a stylish and inexpensive line of women's quartz watches, which they promptly discontinued to try to move further upmarket with their current offerings. I have no idea how the current stuff is selling, but I have my suspiscions.
Not quite, BP and Breguet use Piguet and Lemania movements, respectively. Both of which are high-end watch houses and movement manufactures, which are all owned by Swatch. Whilst Omega's do use a lot of ETA movements, they have been slowly developing Omega-only movements, such as the Broad Arrow chronograph movement. JLC only really supplies movements to AP on a constant basis, and that is because AP owns part of JLC (or used to? I can't recall if they sold their stake or not). Putting the retailers name on the dial of a watch manufactured by another company and then sold through that particular shop is not unusual at all. Yes previously, it was a more common practice and was more often seen (take Cartier for example), than today, but it is hardly a discomforting factor. Take for instance Rolex watches, which were sold through Tiffany & Co. and have the T & Co. brand name stamped on the dial; they are worth more than non-T & Co. stamped Rolexes of the same year / model / metal. Jon.