Wow.. check out what Old Navy is up to these days...
I wonder the same thing. It's not numbered, so it's kinda hard to tell how many pieces are produced.
I mean everything is limited, so why not put limited edition on everything they sell?
Denim looks really slubby, would love to see nicer shots of them in real life. Probably made only like 50-100 of them since they sold out of most sizes so quickly.
If they were numbered they would run for more $$$. $300 vs the usual $240 isn't a huge jump in price either compared to most of the other L.E numbered pieces. You can see from stock photos the denim is definitely higher quality, more interesting than their usual Japanese/Cone denim.
I like seeing more Japanese fabrics on their shirts and jeans being marketed as "Limited Edition" to showcase certain must have pieces vs the rest of the Polo-esque collection they keep rehashing every season.
ETA: Dave pretty much summed it up.