D&S is very successful and accessible to just about everyone in the ways RRL or even Rugby was not. It's all about the bottom line so this was probably a great business move.
@Saturdays, you need to def. buy at least one pair of Mens Slim Fit Rigid now that you're getting into RRL jeans. The womens raw jeans are 10-11oz, elastane, no hidden rivets, zip fly, and generally flimsy. The mens SF Rigid are some of my favorite jeans at any price point.