Originally Posted by Trapp
Visited the RRL store on Fillmore St in San Francisco. They're doing something I hadn't seen done before: finding vintage non-RRL stuff (hiking boots, leather belts) that fits with the RRL aesthetic and then offering them in the store at RRL prices. So, old leather belts that they didn't make for $160, or old school hiking boots for $455. Pretty cheesy, if you ask me.
As others have pointed out, this is nothing new and has been going on for quite a while now. I think you have to look at RRLs customer base to understand the reasoning behind this. RRL captures a vintage aesthetic that people seek out; some look for the real mccoy, others for "new" old, and even more find a mix of both. Sure, the collections RRL puts out are fairly deep but there are bound to be gaps that could be filled. The vintage items clearly aren't meant to be the focus but they can definitely complete the look, and when a guy is already paying $200 for a flannel that looks like it was made 40 years ago, spending $140 on a belt made 40 years ago doesn't seem that far fetched. The guys at RRL go to Rose Bowl swap regularly to find stuff for the stores. Going back to their customer base, it's not uncommon to see the same guys going through bins at the swamp walk in and shop at RRL. There's a lot of crossover because of the aesthetic. I'm not going to assume what RRLs margins are like when they sell the vintage items because not everything that looks cheap at the swap actually is
, but I would say that what they do is no different from other select vintage stores that hunt down specific items for customers that don't have the time to look for themselves but have the capital for the service. It could be "cheesy" to the guy who buys bargain bin RRL off ebay but legitimate to the guy who buys RRL at retail regularly.
Originally Posted by edubs01
So what are peep's thoughts on this springs goods so far? Any standout pieces?
I liked a few Taos pieces I saw but I think I'm looking forward more to how people dig the Key West collection.