Thanks for the picture. They really just started to do this. Non-selvedge colored denim at full price. As I understand it this was not a cost saving measure; but an attempt to make a higher grade pant. Apparently there' was a big uproar from the guys at the retail level. Most people think that at that price, these jeans would be selvedge.
I would expect the folks buying these jeans don't even look and some wouldn't give a shit. I think they should have lowered the price. They certainly have room to do that even if the lower price competes with other jeans in their line. They'll probably blow this inventory out soon. They're still great pants though.