The Official RRL Thread - Page 8

You're making a lot of assumptions which treat RRL like any other label. I'm not sure how many times or in how many ways I can tell you that this simply isn't so. You're making conclusions without seeing or understanding all of the facts. A couple of points that might help clear things up for you: -RRL doesn't advertise, doesn't want to advertise, and will not advertise. RRL stores would love to but corporate is extremely protective of the brand and will not allow it. Think about it. -Having talked to various people at both the retail and corporate level, they all acknowledged that the label was a money pit in terms of sales and had been since its inception. Still, that fact hasn't had a noticeable effect on each season's output. How many companies do you know are able to do this year after year? Are they still around? RRL has gained a lot of ground in the past two years and once it hits Barney's this fall the brand will gain even more recognition in the US. Still, it's not the cash cow you have conceived it to be nor was it ever. I've been in contact with friends at RRL this past month (and since January) to try to create some better exposure on the forum. Corporate's stance is that while they enjoy word-of-mouth exposure on the internet with fan-submitted photos they are super strict when it comes to photographing their product otherwise. I try to take as best of photos as I can with my personal collection or when I visit a store but the store itself cannot photograph the product for commercial use. If you guys ever want to nerd out about the brand I recommend visiting or calling the RRL Melrose store. Very cool people.

Your hands will be pleasured.

Speaking of photos, here's a crosspost of the pics I took while I was in DC:

The "rumor" is that over 50% of the denim at Barney's this fall will be RRL. They're also buying into the rest of the collection. So while RRL has been at Barney's, it'll seem microscpoic compared to what you'll see this fall.