SF Group think explained!

http://www.nytimes.com/2009/05/19/sc...r.html?_r=1&em

Or suppose a young man, after listening to the specifications of the newest iPhone or hearing about a BMW's "Servotronic variable-ratio power steering," says to himself, "Those features sound awesome." Here's Dr. Miller's translation:

"Those features can be talked about in ways that will display my general intelligence to potential mates and friends, who will bow down before my godlike technopowers, which rival those of Iron Man himself."

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Explains why after joining SF, I have this urge to buy expensive SF approved stuff.

"Evolution is good at getting us to avoid death, desperation and celibacy, but it's not that good at getting us to feel happy," he says, calling our desire to impress strangers a quirky evolutionary byproduct of a smaller social world.

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Maybe I should stop trying to impress sartorial iFriends. It would be much kinder to my wallet.

The BMW signals that I have such a great bounty of resources that I can afford to buy a totally unnecessary car. A peacock's tail signals to peahens that he has such abundant access to food, such good genes and such good health that he can afford to grow a ridiculously large and weighty tail. I think this older hypothesis is more compelling than one that says that it's because we like to like to brag. I think the good doctor has it wrong.

Therefore continue to buy clothes because the ladies and gheys will be impressed. If you do it right.

What about buying a BMW because you like how German cars handle and drive, and BMW has a sporty fun to drive cars that the Japanese haven't been able to replicate nor the American cars?

Originally Posted by TylerDurden

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What about buying a BMW because you like how German cars handle and drive, and BMW has a sporty fun to drive cars that the Japanese haven't been able to replicate nor the American cars?

Admit it, you just heard them say all that on a TV show about cars.

I generally try to avoid talking to other people (in real life) about what makes some clothes "better" than others. If asked, I will give advice but I try not to disparage any particular preferences or over-explain things, because over-explaining when people don't understand/care is pretentious and annoying.

However, I guess this could explain why people would want to wear what one of our resident pedants (meant in the nicest way, we love you) wears or recommends. I'm not sure how many people actually want to look like one of our pedants, though, or wear clothing that they can use to demonstrate their techno-superiority to others.

The author was definently not a SF member.

The grand edifice of brand-name consumerism rests on the narcissistic fantasy that everyone else cares about what we buy. . . But who else even notices? Can you remember what your partner or your best friend was wearing the day before yesterday? Or what kind of watch your boss has?

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I was thinking the quote

"Those features can be talked about in ways that will display my general intelligence to potential mates and friends, who will bow down before my godlike technopowers, which rival those of Iron Man himself."

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would best translate to SF speak as:

"Those features can be talked about in ways that will display my general intelligence to potential mates and friends, who will bow down before my godlike Sartorialpowers, which rival those of Manton himself."

Originally Posted by unjung

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The BMW signals that I have such a great bounty of resources that I can afford to buy a totally unnecessary car. A peacock's tail signals to peahens that he has such abundant access to food, such good genes and such good health that he can afford to grow a ridiculously large and weighty tail. I think this older hypothesis is more compelling than one that says that it's because we like to like to brag. I think the good doctor has it wrong.

Therefore continue to buy clothes because the ladies and gheys will be impressed. If you do it right.

This would be true if and only if the women and gheys were actually impressed. It seems you can get more positive attention and reviews of your clothes if you wear what SF considers horrid. Ed Hardy is quite popular, full canvas suits . . . not so much.

haha soooo true

that can be applied in my work situation and my group of friends....terrible

Originally Posted by Threak

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Admit it, you just heard them say all that on a TV show about cars.

You've never driven a manual transmission BMW have you?