georgetown uni is a private uni, ALL THE KIDS ARE GONNA HAVE MONEY AND WANNA SPEND IT.
Mauro, i think your best bet would be an attempt to target large universities around the US. UCLA would be a great place to start (i actually know a designer as well that is lookin for a retailer( and is a student in the fashion club) and if you negotiated with her it would get a lot of buzz about farinellis going around here)
you could even start a contest with youre liasons at each university. Say, $100 spending credit for every 5 referrals. with liasons, all the beauracracy surrounding advertising a clubs, etc could be dealt with by the liason and not you! saving you time.
since there are a lot of universities, target ones located in large cities like UCLA, UC Berkeley, NYU, etc.
stocking some "trendier" items may help too. that way you can cater to the sophisticated crowd, or the trendy crowd.