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most popular premium streetwear brands in the US?

post #1 of 19
Thread Starter 
I was considering writing a business plan to open a premium streetwear store in australia that stocked upcoming and popular US streetwear labels. If you were opening a store in the US in this market what labels would you stock? I'm trying to think of brands that are between the American jackass look and totally underground. In Australia popular brands are ben Sherman, diesel, tsubi, and a little pdc. I'm thinking of stocking brands like pdc, earnest sewn, trovata, yoko devereaux perhaps? I guess the main consideration is that firstly it can't be widely available in Australia and secondly, the brands are well known enough that I will be able to sell the items. all opinions appreciated.
post #2 of 19
I was going to suggest Yoko Devereaux as it seems to fit exactly like what you're trying to sell... I think you're off on a good start there. Also, Keanan Duffty, Morphine Generation (the latter being a bit overpriced perhaps, consistently rocked by the Bacsktreet Boys but cool looking nontheless ). We've also been talking a lot about Engineered Garments here.. always cool. Marc Jacobs may or may not fit in.
post #3 of 19
perhaps "obedient sons", "duckie brown", "olivier helden" and that "band of outsiders' label, although i don't think it's technically streetwear
post #4 of 19
Thread Starter 
thanks for the replies so far ill have a look into those labels
post #5 of 19
surface 2 air used to be a pretty good premium street label, carried consistently by nom de guerre and such... had some awesome jackets in their start, and even had some neato minimalist looking accessories. You can find some of it being sold on yoox.
post #6 of 19
As a casual bystander, I've never heard of those brands before(except for the most well-known ones) and I will probably not buy them because I'm not familiar with them . (American)
post #7 of 19
dumadiscount , you've mentioned earnest sewn and PDC, these are available from places such as David Jones and there are places that stock Trovata as well, therefore you'd be competing against the larger chain stores with the same labels.
post #8 of 19
Obedient Sons (problems with fulfillment though)
Troglodyte Homunculus by Groupe 16sur20
Engineered Garments
Rag & Bone
Baltazar
Yoko Devereaux
Opening Ceremony (not my cuppa tea, though)
Band of Outsiders (getting ridiculously expensive, though.)
Oliver Helden (good range, gret pricepoint)
W+H and Wings & Horns from CYC. (Canadian, but whatever.)

The brands I rep, of course, and I think that Michael J. Krell's line for S/S 2007 is showing some real maturity. I can send you a look book if you are interested.
post #9 of 19
Not very popular but truly premium and exclusive: Y-3 and / or Yohji Yamamoto y's for men / POUR HOMME.

Jon.
post #10 of 19
Quote:
Originally Posted by imageWIS
Not very popular but truly premium and exclusive: Y-3 and / or Yohji Yamamoto y's for men / POUR HOMME.

Jon.

Yohji Yamamoto, "not really popular"....yeah he's as unknown as the Armani dude...
post #11 of 19
Quote:
Originally Posted by imageWIS
Not very popular but truly premium and exclusive: Y-3 and / or Yohji Yamamoto y's for men / POUR HOMME.

Jon.

Very popular. Also, not American.
post #12 of 19
Quote:
Originally Posted by LA Guy
Very popular. Also, not American.

Really? In relativity to Armani?

Jon.
post #13 of 19
Quote:
Originally Posted by Fuuma
Yohji Yamamoto, "not really popular"....yeah he's as unknown as the Armani dude...

See my response to Fok.

Jon.
post #14 of 19
Though Yamamoto isn't a household name like Armani, the Y-3 line is pretty much a staple in most streetwear stores. Or at least it should be The high end lines have more of a niche appeal I would say, not least because of the pricing. But he's definitely as well known as, say, Helmut Lang or Martin Margiela.
post #15 of 19
Quote:
Originally Posted by Babar
Though Yamamoto isn't a household name like Armani, the Y-3 line is pretty much a staple in most streetwear stores. Or at least it should be


It's not though.

Jon.
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