I was in my local David Jones - which is a department store in Australia like, I don't know... Nordstrom, maybe? - and I got a chance to browse some of the non-jeans clothing that these premium denim companies churn out. Man, some of those prices are wacky. [Disclaimer: It's all relative, and what's too expensive for me might not be for you, and vice versa. But still.] PDC offer t-shirts in a couple of colors, ironic picture of a princess or something on the front, badly frayed at the collar - AU$150. Cotton jersey polo shirts, again in a couple of colors - AU$250. I can think of any number of places where, for that kind of cash, I could pick up ten tees/polos. At least ten. Nudie was much the same - black pinstriped jacket, linen/poly/viscose blend, (obligatory fused construction), average-looking floral embroidery on the back, orange stitching on the first buttonhole. Nine hundred bucks. Nine hundred bucks?. Who actually buys this kind of stuff? Are US consumers shafted as much as Australian consumers as far as price goes?
Jeans companies should stick to jeans
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