Stu, I would like to congratulate you on the site. E-commerce, paired with targeting a niche market, can be a scary thing to get into, and you are doing it quite well. I am looking to make a few purchases from your store, as some items have really caught my eye. Suggestions I might have: The site is very "˜sloppy', not necessarily bad, but has a number of inconsistencies, such as alignment the logo and "˜splash' image are "˜right' but the copyright/contact the designer ["˜center'] and search/shopping bag ["˜left'] are not. -\tThe navbar [men's womens's.. etc] on the top does not extend the span of the splash image. This looks choppy, especially when you are viewing the items, it looks like something was left out after FAQ -\tDEF: A CONSPICUOUSLY DRESSY PERSON Links to the home page. This is not obvious to a user, thus creates confusion. If you what a constant "home" link, link the image and not the definition. [or make a distinct "home" link/button. Def: makes it seem as it is an actual link to a definition [which would be useless and would only clutter up the page anyways] -\tBrowse - >Women's [and men's] bar extends the width of the page and does not react to the length of the image. -\tThe vertical selection bar is good, but the blue outline, that changes with the amount of options selected, makes the page look "disorganized" -\tThe "˜size' dropdown menu is too big for the horizontal divider it is placed in. [easiest way to fix this is to enlarge the width of the gray bar]. These blunders are all easily fixed, so don't worry about "˜design' time expenditures, in fact the guy should fix the alignment for free [that's just sloppiness]. Another suggestion would be deciding on the width of the page [smaller is better, to accommodate those with average monitors] and sticking with it through out the site. This will give consistency and make the site more appealing and professional. [constant location of "˜things'] the other, more professional way to remedy the problem is to use CSS [cascading style sheets] but that may be a little advanced, more expensive and not quite necessary. The logo does not offer much on "˜branding' or brand association. A logo must be: simple, be easily reproduced in black and white, and unique. [Not to mention, identify with the company.] If you what I would suggest visiting a local college and posting a "˜design competition', for your logo [Explain the company's nutshell purpose, what you what the logo to convey and offer the winner a reward]. Final "˜quarrel'.. Once selecting "men's" from the navbar along the top, I think it is redundant having the "women's" link in the vertical menu. [the same happens when you select "˜women's'.]Although arguably it is a convenience feature, I think is might be cluttering the page [you gave bigger pictorial link just above]. Play around on the site and see what you can come up with.... Once again these are suggestions, and opinions. I think you are well on the way to a successful venture. Good luck and be gentle with our hard earned money.