Crappy photography is usually the simplest, and best, explanation. Take a bad photo (lighting, angle, mannequin, etc...), and a beautiful jacket will look cheap (bad) and boring (worse.) Take a beautiful picture, and you could sell a Mens Wearhouse special for $2K. Your computer screeen cannot convey even details obvious, in person, to the naked eye, much less richness of colors or texture. You're right. I don't know who in their right mind would buy that Brioni if they had no knowledge of the brand and the silhouette (in person.) On a related note, maybe the suits were surplus from "The Apprentice"? Someone should ask if a hairpiece is included.