Originally Posted by dusty
What is all this Trad business?.
It's Japanese slang for traditional, conservative American dress, but with a twist. The Japanese have become THE main stream consumers of the J Press and Brooks Brothers lines, both of which have been Japanese owned for a while now. This has been true for a couple of decades in the case of J Press.
According to the New York Times, J Press sells an astonishing 85% of its mechandize in Japan. The only reason J Press keeps their Cambridge, New Haven, NYC & Washington shops open is to support the notion that theirs is still a important American line. But the present J Press has little to do with the past. You will find slanted pockets, throat latches, hacking pockets and all sorts of other oddities on their jackets that are thought to be American touches in Japan.
Just as I use a kimono as a dressing gown which has Japanese characters all over it that could well say "this way up" "post no bills" and "road hazard ahead" for all I know, Japanese notions of what is traditional American dress reflect the same kind of innocence about us.
The shift for the staff at J Press is extreme. To use an analogy from a similar kind of shift in market demographics, the Tiffany's New York office has been having trouble (allegedly) getting their minds around the fact that over half their sales last year were in the form of 'bling' sold in Southern California.
The shift for J Press is actually bigger. The center of their business is not here. It is Tokyo. The American stores have only symbolic significance now. For 15% of the trade it is barely worth keeping the doors open, save that to sell in Japan, they must maintain a US presence.
We are in an interesting moment of redefinition of all of this.