W+H isn't just a hoodie company anymore. Craig is a stickler for details and quality and I guarantee you'll become aware of that, if you haven't already, this fall. I'm excited to see how well it'll go over on the forum. And yeah, Fok and I probably hype a lot of brands but it's hard not to support something that hits the mark this well. I have yet to purchase a single W+H piece but I will pick up several without a doubt by year's end. Hopefully what Fok has planned with W+H comes through in time with what will hopefully be an exclusive (if not shared with Roden Gray) peek at FW09.