I don't know if I'd say really bad but it was quite silly. I missed the first part but apparently the two teams were issued a challenge: design billboards, one to go up on Broadway, the other on 50th. Yawn. At the end the two teams assemble in the "Style Forum" and a winning team is picked. One member of the losing team is dropped. It's a total rip-off of The Apprentice (which I have to admit I've only watched half of one episode) and not a very good one at that. Donald Trump is a barely interesting character...Tommy Hilfiger isn't at all.