What are you talking about the first sale started at $69 as well. It just dropped to move the remaining stock down to $49. If you look at the $49 items they only have like one shirt in one size...
I believe the last sale started at $59. Glad I didn't check my email earlier, I shouldn't be buying anything now.
I wanted the navy, too. Then I realized the collar wasn't button down and I didn't feel as bad about missing out.
I was able to snag the blue oxford and the navy/white striped oxford, although one or both might be going back due to sizing issues I have had with Gitman.