Good discount if you get when Macy's have a sale and because of the price.
My personal favorite is Sofia's Linen. They have the most beautiful European linen that feels amazing after it's been worn in for a week or two. I've had my bed sheets from them for a few months now and I'm in love. Linoto is the next best option but it's pricier with literally nothing more to offer for the additional cost. Sofia's Linen is definitely superior in quality and cost, just lesser known. As a side note, they have the nicest staff and take care of shipping very quickly - which might seem trivial until you've had to deal with the alternative.