Hell of a deal. Would the grey option be one of/closer to the light or medium grey below (not sure if these are S110s or not)? Also, would Rudy trousers be an option (whether with or without an MTO charge)?
Warning: Spoiler! (Click to show)
@Epaulet Will you have in-between sizes in the new suiting options? Or does the Vittorio fit solve for some of us that would prefer a 39 or 41 in standard Southwick?
Thanks for the feedback! I'll have the actual products here very soon to show you, but let me give you the background.
The voyage for our "Epaulet Suit" started about a year ago. I've been to six suiting factories throughout Portugal and one in Italy. The idea was:
1) Proper fabric (Using VBC 110's in this case)
2) Retail between $500 - $600
3) "Vittorio" Spec jacket (half-canvas, unlined lapel, un-constructed shoulder, butterfly liner)
4) Properly made trousers (light constructed waistband, split back with seam allowance, good zippers)
If you want to make an unremarkable suit in Europe for about $400-$500 retail, it's not hard to do. There's quite a few wacko brands advertising on this very site that do it. You can use imported fabric and you can use cheap construction. There's nothing inherently wrong with that (and most of these indie brands are selling better stuff than the garbage at J.Crew), but I wanted to do something exceptional.
The Epaulet suit has a brilliant jacket and trouser. The coat fits very well and it's light and comfortable. It has the cleanest make of anything I could find at this price. And doing this kind of make is radically more expensive than a fully-lined and constructed piece. It's going to fit the majority of you guys really well straight OTR, and that's what it's designed to do. We modeled the overall fit after the Vittorio and the Walt - our best-selling and best-fitting sportcoat and trouser, respectively. Now, there ARE some limitations here:
1) Our suit jacket has less hand-work than both Southwick and Luigi Bianchi. The shoulder is finished by machine instead of by hand. This doesn't really impact how it fits or wears, but a hand shoulder is something that people value
2) The fabric options are limited. In order to get an economy of scale on purchasing cloth, we hit a large minimum with VBC. So this is only going to come in navy and grey twill for now. I'll probably add in an oxford grey flannel for Fall and maybe a black twill. So at any given time, there will only be a few options - but we'll endeavor to keep those navy and grey staples in stock all of the time.
3) The stock sizes are US36 through US44. Even sizes only. And regular length only. Sleeves can be adjusted up or down slightly if you need it.
4) Everything is off the rack. Our factory does not do made to order - they only produce things in minimum batches.
I love Southwick and I'm absolutely committed to working with them. These Epaulet suits are designed as a compliment to our Southwick line, not a direct competitor. They're a way for us to offer a nicely made staple piece at a very competitive price. I think that the Southwick VBC suit for $1100 is a pretty great deal - and their stock fabrics are more pricey than the S110s we'll use for OTR. But that price is sometimes more than our customers want to pay. Some guys are on a budget and some guys simply don't need a suit that badly to justify the expense. For them, we'll offer this $600 option. We'll always have our Southwick MTO program for anyone who needs special sizing or is looking for a special fabric.
And you'll see shirts developing the same way. I'll start to bring in more OTR shirting at that $95 - $110 price point. But we'll always have Individualized for someone who wants/needs something special.
After the stuff comes in, I want to run the marketing plan by you guys for these. I think that the simplicity of the suiting products (two jackets, one pant, two fabrics) can work to our advantage. I want to keep it easy. The jacket is very light and comfortable, and these could be styled either fully dressed up with a shirt and tie, or dressed down and LA-style with trainers and a henley. I want that dude on Reddit who buys our white tennis trainers because the reviews say that they're the best to look at this suit and think "wow, that could be for me" - even if his job doesn't require him to dress that way.