Smart kid. Welcome back. Looking forward to stopping by on a Saturday when I'm down there.
@MattPol we'll definitely be sad to leave. But with regards to those 2-Stroke Indy Boots (2010 vintage if I'm not mistaken..), post up some pics! We'd love to see them!
@tricky killing it in that (as usual!)
@cyclohexane haha, there seems to be a payoff to those who wait. Hope that we catch you at the LA Office!
@theh00d absolutely, and you should expect a regular string of West Coast Trunk Shows after we're situated out there.
@rydenfan we got a refund this year but only because I apparently like giving the government an interest-free loan every year
@eljlakers thanks - we'd love to see you out there!
Hell yes @StanleyVanBuren - and we'll certainly run all of the locations that we're considering by you guys. Luckily the house that we're renting has a garage, so I can be DIY for a few weeks until we find the right space.
@Mr. Six thank you! Definitely stop by anytime.
We've been developing the "Studio" concept for a while, and we'll really be able to roll it out with this space. The Manhattan store will be styled to match.
Because of the ubiquity of online sales, it's really crucial to draw people in to a physical space. Even as it stands, we ship orders to people who live a 15 minute walk from our shops. It's easier and more convenient for them. I often shop the same way too. So paying a huge amount of rent to offer the same exact thing that you have online is an increasingly lousy use of resources.
But take that storefront and make it into a destination office - and build it out with made-to-order options, events, and a community space, and I think that we'll have something that really makes sense. It's a more rewarding experience for the customer who uses their valuable time to make the visit.
@TO Tie Guy haha, you don't have to tempt with Toronto's amazing weather - I'm already a Canada super-fan. I haven't been there in a few years, which I'll definitely remedy soon
@ahjota thanks - and great to hear on the shirt! That's one of the best fabrics that I've seen them offer. If you have a chance to post fit pics, we'd love to see them
@Handcuffed I'd say that Portland and Seattle should definitely be in the cards for us. And when you're in NYC, our Manhattan store is really only four stops on the F Train from the Brooklyn one. If you go during the work day, it can be a 10 min trip each way.
@fairlynerdy absolutely, and that's really necessary for us. As you guys have seen, the media around menswear is dying pretty quickly. No more Details, blogs are less and less relevant, GQ is like 10 pages long these days. A lot of the available information comes through Instagram or celebrities, which is kind of isolated and uninteresting.
Fostering a sense of community is crucial for us and anyone else in our space. Projects like Ends For Friends and the Saffiano bags are not only good deals, but they're fun to participate in. Trunk shows are exciting to attend and our Saturdays at the Manhattan shop have a nice amount of guys just coming to hang out and talk. Which is how it should be. I think that Los Angeles really needs a space like this more than other places too.
@cyclohexane we'll be sure to have some cold beer on ice for you! Sorry that we missed you on the last two times. Vegas never actually happened - I mostly talked about it, then realized that our schedule was too busy, then worked until 9PM, then went to a live karaoke party, then sang "Run To the Hills" by Iron Maiden on stage with a real band, then strained my voice trying to sound like Bruce Dickinson (who I do not sound like, even a little bit), and then lost my voice for two full days.
Mike, I know 300 people have already said it, but congratulations on your move (back) to Southern California. We are very excited to have you back here. Glad that it is something that benefits you and your whole family and is an interesting enterprise for your business. Look forward to having some more accessibility to you! My wife isn't... even though she has no clue... :-) I am sorry to hear that you have to close your Brooklyn store, but your logic is infallible and sometimes you need to prune in order to grow.