Couple of quick things:
2) What do you guys think of a smartphone app? I'm talking with a guy about rolling one out. It wouldn't be amazing, but it's affordable from our end and might make for a richer mobile experience. You'd have saved payment information so it's easy to check out. I personally use the Ebay and Amazon apps a lot, but I'd love to hear what you think.
The only clothing retailer I have an app for is Mr. Porter currently, and it was pretty nice & easy to navigate, but I only used it during their sale. I could see an EP app to be more dangerous...
I would be interested in the EP app though, since my work has some websites blocked (including Epaulet) :( So, the mobile app would be great for me during EFF events if it worked to make selections/check out.
I think it's a great idea if it makes business sense for you guys, but user interface is key (so it's easier to use versus just using safari on my iPhone)