I'm sure many people will be sad to see jeans go, but I think Mike is 100% right. The market is too full as is and yet there seems to be a new brand every month (most of which are really just a retread of Gustin anyway). I own one pair of jeans and in five years they are about as blue as the day I bought them. Sorry for all the Wilshire dudes out there, but anything that helps keep the register full and the doors open is OK in my book.
I won't count out jeans forever, I'm just counting us out of the raw or one-wash selvedge market. If I find some kind of unique niche that I can fill down the road, then we'll certainly pursue it.
Actually, the Gable pant put the final nail into the Wilshire's coffin. In a given month we were lucky to sell 15 Wilshires. And out of that 15, half of them would be returned. It was a nightmare. In the same month, we sold nearly 100 Gable trousers. It became very clear what people expect of us. We've got to bring something different to market, and most of our customers have their go-to brands for denim.
Speaking of which.. for guys like @Beatlegeuse who have been waiting for a "Rudy-fit" jean... I finally have something for you:
I haven't owned a pair of jeans in nearly five years. I was the Rudy fit model, and I've got pretty big legs which throw off the fit of most jeans.
Our press guy got sick of me shooting every sneaker with corduroys, so I was instructed to get some jeans without delay. I went into Blue & Green and told them that I wanted a pair that fit - I didn't care who made them or what they looked like. After about an hour, I settled on these: the Full Count 1101.
I wear a perfect Rudy 34, and I ended up taking a 33 in these jeans. I purchased a one-wash model, which they don't show online (that link leads to a raw version). You may want to call them up if you're interested in trying out a pair. If you take the Rudy, I'd advise sizing down one in the waist like I did. They're the best fitting jeans that I've had.