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Epaulet shop - Official Affiliate thread - Page 1488post #22306 of 334727/26/13 at 9:06pm
Styles mentioned in this thread:post #22307 of 334727/27/13 at 9:18ampost #22308 of 334727/27/13 at 12:39pmpost #22309 of 334727/28/13 at 9:45ampost #22310 of 334727/28/13 at 10:49ampost #22311 of 334727/28/13 at 12:13pmpost #22312 of 334727/28/13 at 4:29pmpost #22313 of 334727/28/13 at 4:50pmpost #22314 of 334727/28/13 at 5:12pmpost #22315 of 334727/28/13 at 7:56pmpost #22316 of 334727/28/13 at 8:06pmpost #22317 of 334727/28/13 at 9:48pmQuote:
It's going to be a great piece! But it will have a radically different style. Our Southwick jackets are heavy wool overcoats with full construction and canvassing. It's pretty dressy. The Veneto line is all technical water-resistant quilted wool.Quote:
Sure, I definitely have some swatches around. I'll see what I can dig out.Quote:
Everyone in hot-ass New York is officially very jealous of this....
We've got three going live this week actually. Black Denim workshirt, white denim workshirt, white chambray buttondown. All of them at our $110 price point. They're killer!Quote:
Ahhh... this is the kind of question that always divides the Styleforum membership. There's never really a consensus on this, so let me just offer my opinion on it.
The Navy Weller jacket is the second best-selling coat that we have, right after the Hopsack Caine/Napoli. It's an elegant and basic flat super 120s wool. I've seen dozens of our customers - both in-store and online - wear this jacket with odd trousers that are not the matched fabric.
As long as the jacket is worn with a suitably dressy trouser, I think that it looks great. I like it with grey 120s, grey or taupe flannel, wool-cashmere, and even a linen trouser. We've run certain lighter weight tweeds that also match it well.
I'm not crazy about it with denim or chinos. Or more casual trouser fabrics like thick tweed, duck canvas, or moleskin. In this case, I think that the hopsack works a lot better due to its texture.
But with the appropriate dress trouser: sure thing. I'd wear the navy weller with grey 120s, a white shirt, a purple tie, and snuff suede shoes in a heartbeat.Quote:Originally Posted by El Argentino
Mike - a quick question.
I've noticed generally a few "misplaced" threads on SF - ie, the Alden thread under SW+D as opposed to MC, where one might think it was more appropriately classified.
Myself being still relatively new to the brand, you guys are here amongst the SW+D threads, but particularly in the last year have expanded to include a lot of MC-type products - almost to the point that many of us here think of Epaulet first for trousers, suiting, and fine footwear as opposed to more traditional streetwear attire.
Could you shed a bit of light on how your brand has changed focus since it started? (under the assumption that it actually has)
Haha, this is a great question! I've actually had this conversation with Fok (user La Guy) on a few occasions.
Styleforum as a whole has changed a lot over the past few years. I've been a member since 2008. The incongruity of Alden and (some) Epaulet items on Streetwear and Denim is - I believe - mostly due to "Streetwear and Denim" being a bit misleading as a current section name.
Back in '08, there was a lot more discussion of actual streetwear items - things like graphic t-shirts and hoodies - going on in this area. Lot of talk about Dior jeans, A.P.C, designer sneakers, and Clarks Desert Boots. The Alden thread matched this in its early days by largely dealing with boots, chukkas, longwings, Indy's, etc. It spoke very well to the denim-head culture, and you'd read about Aldens on other streetwear sites like Superfuture and Hypebeast.
We started out with more of a streetwear focus than we have now. Our shirts were our first in-house product, and they were all done in casual fabrics. The trousers, chinos, and jeans followed. We didn't start with tailored clothing until 2010. And all of my early Aldens were skewed toward the casual side. Actually, if you go back to the early pages in this thread, it's kind of a trip to read! It's cool how supportive everyone was, especially given that we were a tiny single shop in Brooklyn with no employees and a collection of five shirts. This site has always been so good to us.
I still feel very much at home in the SW&D section, and I couldn't imagine our thread relocating to MC. Even with all of the formal stuff that we're doing (Southwick, Samuelsohn, Vass), we'll also introduce a lot of casual pieces that you wouldn't see from a typical MC dealer. We're launching sneakers next week, bringing in horsehide motorcycle jackets, bringing back selvedge 5-pocket jeans, launching a line of Japanese cloth Rivet Chinos, developing denim and chambray shirts, etc. And part of our LA expansion is gaining the ability to develop this side more. LA has the biggest garment district in the country, and you can make great denim-ish items and garment-dyed pieces there.
Epaulet is very much a lifestyle store for our customers, and it's one of the things that we're really proud of. When you look through the fit pics here, you see a huge diversity of looks, and you see guys pulling off MC style perfectly but also wearing things like sneakers and shorts and tees. Rather than limiting our brand to one look, it's exciting to source diverse products from a range of makers and see it through our lens of quality, pricing, fit, and consistency. Besides, I'm way too ADD to ever stick to just one look. I have to bounce around and search out the next thing at all times.
So, after that long-winded reply, yes we changed our style quite a bit and will continue to develop it according to our customers tastes and what they're interested in. And "Streetwear and Denim" could probably stand to be renamed, but no one (including me) has come up with a better title for it. I guess that the name is kind of a tradition at this pointpost #22318 of 334727/28/13 at 11:01pmQuote:
Yeah sounds very tempting, can't wait to see pics.
And picked up a pair of textured yuketens, incredible pricepost #22319 of 334727/28/13 at 11:12pm
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