holy shit. I think you're right. hahaha am I fucking colorblind or what. kind of pissed at BIG, but I guess this makes the sale easier? listed 710xx on the tag. I guess it shows how little I wore these! thanks for the samurai experts for pointing this out - I'm glad nobody bought these!! edit: yea just looked back at the emails from BIG when I ordered these.. they definitely said they were sending 710 BKs, and I guess the indigo is so dark that I just assumed.