I could well be mistaken, but I've always been of the impression that Viyella is not a brand in the sense of a manufacturer but rather a trade name for a wool-cotton blend. Â I'm quite sure I've seen it coexisting with a variety of makers' or designers' labels. Â Does this square with anyone else's recollection?
[quote] Viyella has been through many incarnations over the past 25 or so years. The (fairly) consistent element has been that Viyella was a brand name owned by a succession of European and Japanese mills. The rights to manufacture under the name Viyella and to market garments under the name Viyella have been passed around like a Wellesley girl visiting Dartmouth. At one time, the Viyella name was associated with the 55% wool/45% cotton blend and was confined to Gant shirts. The alternative blend 80% cotton/20% wool was marketed as "Lochlana" through Hathaway shirts, though it was simultaneously available at Brooks Brothers as "Brooksflannel." After several years absence from the US market, Viyella reappeared (in the version offered by Ben Silver) under license to octogenarian Miller Harris,the past owner of Eagle Shirts, under the name Spinnerstown Shuttle. He has been importing the 80/20 version of the cloth from a Japanese mill owned by William Hollins, an English textile firm, and having it made up at Brooks' shirt plant in Garland NC. I've heard that Silver bought the goods through the shirt maker and had ties made independently. The source for the robes is obscure, though Brooks has made pajamas and robes in the Garland plant. Viyella Patterns at D Dann