I also think part of the problem is that, at a lot of major retailers, the choices are limited by the trends. Â As the striped shirt is hot right now (or at least it has been over the past year or two), many retailers load up on striped shirts at the expense of other merchandise. Â I was in Banana Republic just after New Year's, and overheard the a conversation between two guys looking at casual shirts that went something like: First Guy: What do you think of this shirt? Second Guy: It looks okay, I guess. FG: Yeah - I'm not really sure I want to buy a striped shirt, but what other chioice do I have in this day and age? In looking at the casual shirts in BR that day, those loud, striped, "American Jackass" shirts took up by far the most shelf space. Â Thus, if you want to buy a new shirt, what other choice do you have? Â I doubt this is true of all retailers, but it is most likely true of those which most of us can find at a mall in Anywhere, USA. Along the same lines, an article came out in my local paper about a year ago making fun of all of the Hawaiian print shirts which were popular recently (and singling out Tommy Bahama as a particularly bad "offender"). Â It used to be that TB took up a small amount of space (probably 10% or less in the men's casual wear department) in the Norsdstrom in my local mall. Â Now, it probably takes up anywhere from 20% to 30% in the casual wear department. Â Again, this limits the choice for most men who are just looking to buy a casual shirt (and it also reinforces the idea that they should buy TB, since it must be in style because Nordstrom is selling so much of it - then Nordstrom sells more and, as a result, devotes even more space to it). I guess the point of the above ramblings (if there is one) is that it's hard for the average person to wear clothing which goes against the trend, because it takes a lot more effort to find it.