Oxxford has a new label, Oxxford Crest, but it isn't a "bridge" label. Â Oxxford knows that their traditional CEO customers are retired and the younger guys are buying Brioni and Zegna. Â Hence, Oxxford Crest. Â I quote from a pal's email on the topic: "It was created by Jack Simpson who used to be President of the company. Â He is no long with them as of the first of the year. Now running the company is Mike Cohen. He's a guy about 40 and he has been with Oxxford about 8 years. Â Oxxford Crest has a completely different styled shoulder than any of the Â other Oxxfords. It got more of an Italian shoulder. Its a little boxy in the shoulders. Â Its very fitted in the middle, and the lapels are similar to the Gibbon model. They also are gearing this for the 40 year old that they hope will buy Oxxford. Â Cohen told me at Neimans last month when I saw him that Oxxford must change their look completely. All the old rich codgers that use to wear Oxxford are dead now, and they don't need any. Thats why they came up with the younger looking Gibbon, In the fall they are coming up with the McKenzie model which will look a lot like the Gibbon also. (More of a lapel look of Brioni). Â Oxxford is really in awe of Brioni and Zegna because the young rich guys like it and thats what is selling. Â The Oxxford Crest didnt go over that well, but they will keep working to make it work. The fabrics are very nice - I saw the swatches at Neimans. Â From what I am gathering Oxxford is in a fight to stay real viable. Â Neiman's in Dallas had so few units. Â We were in Kansas City at Halls and they only had about 3 or 4 pieces in Â in certain sizes. They sell it but not like they use to. They do a big Zegna business."
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4/23/05 at 7:04pm