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Advertising Images - Page 3

post #31 of 36
Thread Starter 
Clothes will look better on people with certain proportions. Most (male) runway models wear a size 40L (drop 8). I don't care what label suit you are wearing, it will always look better on someone who is a 40L.
At first, I agreed with everybody's argument that clothes just look aesthetically more pleasing on a slimmer person. However, I read this interesting article in the LA Times which made me question this premise. Here's part of the article: "Believe it or not, there already are sizing standards, though it's unclear who follows them. The standards, based on data gathered over nearly seven decades, continue to evolve but generally remain geared to the hourglass figure (think 36-26-36), which accounts for only 8% of women, said Istook, who has researched the female form. By her reckoning, nearly half of American women are rather rectangular (more like 41-34-42). The second-most-common shape is called the spoon. (Don't ask.) The first set of standards was devised in 1958 after catalog sellers such as Sears, Roebuck & Co. and Montgomery Ward, fed up with customers returning so many garments, asked for guidelines. They were based on a 1939 study conducted under a Federal Work Projects Administration grant, a major effort involving 58 painstaking measurements of nearly 15,000 volunteers across seven states. Unfortunately for future shoppers, the volunteers, who were measured with and without girdles, were not exactly representative. A disproportionate number were young, single city dwellers. Women of color were intentionally excluded." So, basically, this makes me wonder if maybe the problem isn't that bigger clothes on bigger women look unattractive, but that you're putting the wrong type of clothes on these bigger women. The standards that were first established were skewed and not representative of the population. Since then, these standards have been geared towards a narrow segment of the population. Of course, if you're designing something for an hourglass figure, it would look good only on somebody with that figure and not on somebody with a spoon shape. However, the inverse could also be true: if we designed something for a spoon figure, it might not look attractive on somebody with a hourglass figure. If you think about it, it seems that bigger women were historically considered more beautiful. Look at the paintings of Reuben. Its only been in the last 100 years that cultural forces have told us that thin was better.
post #32 of 36
it is definitely possible to design clothes that look...fine...on a larger body. they can even help conceal deficiencies and enhance features. and to the extent that larger people are looking for those kinds of clothes, and are willing to actively shop for them, these designs would be successful. but i maintain it's still a niche market because not all large people are willing to say to themselves, okay i am fat, where's the fat clothes. it's not that clothes look better on nice-looking (slimmer, in most instances) people. it's that the people are nice-looking, and this sells clothes. or cars, or beer. also, the change of body preferences over history is not just magically 'cultural'...there are probably myriad factors involved, not the least of which is an updated understanding of fitness and the health benefits of controlling body fat. i think men, in general, will always be attracted to the curvaceous female figure, because we're evolved that way and evolution trumps culture. /andrew
post #33 of 36
I have often thought that there would be a market for a line of clothing using the brand name "Little Teapot Clothes" - designed for women, who like the little teapot in the song are "short and stout".
post #34 of 36
mmmm, just tip 'em over...
post #35 of 36
Did anyone read the AP wire story about ugly babies and how they're treated differently? Kinda sums up some things that have been said here.
post #36 of 36
Fat is still fat, and ugly is still ugly. The problem, as FB pointed out, is that fat people won't look into the mirror and accept that they're fat. Instead, they'll blame the media for bias. Or, argue that its genetics.
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