The thread about obese people made me wonder why we don't see more images of more overweight people in advertising for clothes and fashion, especially considering the large amounts of overweight americans? Let's say your a size 22 woman. Will an image of a stunning, size 2 model in a beautiful dress really make you want you to buy it? Wouldn't you be more likely to buy it if you saw the dress on a larger person, and got an idea how attractive it would look on you? And, how effective is advertising is it ultimately in swaying people's choices? People here seem to imply that the average american consumer chooses their clothing due to the power of advertising, and that's why clothing is more expensive to help pay for all the advertising. Considering the lack of TV exposure, I wonder how much this advertising adds to the cost. Sure, brands like Polo and Calvin Klein advertise a lot. Maybe, its just me, but most of the advertising I see for clothes wouldn't make me to want to buy from them. Instead, all they do is remind me that these brands exist and sell clothes. There also seems to be other luxury brands like Talbott which haven't done this type of advertising, and yet are still quite popular.
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4/23/05 at 4:37am