1,000,000 is a lot of people for what's sold on the website. When stuff sells out in under 2-3 minutes, what's going to happen when there's double the people?? Is the stock going to be doubled? Or, are prices going to rise since there'll still be people who are willing to pay 35% off of retail rather than 65%? Or are we going to have a 30-45 second window to buy things before they sell out? And finally, have a Thom Browne sale!! Or another Black Fleece.