Originally Posted by BB1
What's the deal with Gilt and some brands such as Helmet Lang? I was looking to spend some of my Gilt credit on the women's Helmet Lang offerings for my wife, but they appear to be at full MSRP! Why would someone pay full retail for expensive pieces that cannot be refunded (only more Gilt credit given)?
Gilt's policies are anti-customer. I want to like them, but they make it difficult. If they had policies similar to Revolve-- free shipping and full refunds I'd buy more often.
True story... I had a couple shirts I had originally bought from Revolve for 80% off retail. They had sat my closest for nearly a year with the tags still on them. Revolve's stated policy for returning heavily marked down items is only 3 days. Since I was never going to wear them, I decided to just send them back and see what happens. They gave me full credit for both of them!
part of Gilt's ploy/marketing scheme is that the "flash sales" will inspire people to buy impulsively. a high amount of competition for a small amount of goods also fosters the "gotta buy it now" mentality. if people actually had time to mull over a lot of those purchases, they would probably forget to go back and make the purchase, decide against it, or realize that they probably dont need it at all.
so when you combine the impulse buy mentality with a restrictive return policy (that only gives you credit back), its pure profit for gilt. i wouldnt say they are 'anti-customer.' they are definitely 'pro-big-profit that exploits flash-buy mentality' though.