I don't know if this story is true or not, but probably so since Loomstate (Rogan's sister company) makes their stuff in S. America. I think that for a lot of consumers, the story of quality begins with "Made in" and ends with a period. So that may hurt the brand. But the guys at Rogan probably said to themselves "Hey our jeans fall apart in a month, and people keep buying them anyway. Our customers must not care about quality." And the decision was made.