He is a globe-trotting journalist, and has access to many important people globally. He is good at getting maximum publicity. He is not an expert in globalization, he does not do enough research, and he is not scholarly. If one wants to understand globalization for serious purposes (business, education), I would avoid this book. But it is "ok" for a casual read. He writes pompously. He exaggerates his arguments. He cons silly terms like "DOScapital 6.0", "Globalution", "The Golden Straightjacket" for concepts that already exist and have proper names for God knows what reason (trying to be original? to impress?). He namedrops the famous people he has met, the famous hotels he has stayed in, and the way he travels (he travels first/business class). This is more than I can bear. The first chapter of Lexus and the Olive Tree talks about his experience trying to get oranges delivered to his room at Okura Hotel, Tokyo. My honest opinion is that I can't imagine someone reasonably intelligent
who wouldn't be deeply disgusted after reading The Lexus and The Olive Tree. You can just read this article that he wrote and ask yourself if you really want to read the writing of what appears to be a 12 year old rather than a Pulitzer prize winner: http://www.google-watch.org/friedman.html
You can read an excerpt of The Lexus and The Olive Tree at Amazon.com http://www.amazon.com/gp....er-page
I respect others who feel otherwise about his writing.