The TV comdey Friends is the equivalent of my local radio staion, Star, which focuses on top 40 and all the hits. It lets the prepubesent kids listen to it, who think they're now cool cause they know the hits. And, it lets the older audience still think they're cool and hip by listeining to it. Meanwhile, anything interesting or authentic doesn't get played on Star until all the other radio stations have alreayd picked up the song. Only when you've gotten sick of that song will Star Radio pick it up. I think that's what Friends does. If I were in marketing, I can't imagine a better formula. 6 different attractive characters, representing different archetypes we all wish to emulate in real life. But, the key was putting some drama of a soap opera in the storylines to hook the audience in. I'm surprised more comedies didn't do this before. No wonder its succesful outside America as well. But, with regards to Coupling and Office, I think the initial script was exactly the same. Somehow, it didn't work. Its almost like you needed that british accent to make the material funny.