Originally Posted by apropos
Yes, that was a weird ramble, but -
Yes, so they put up a massive amount of capital and should
expand into international printing & distribution, so that holymadness and the maybe
20 readers in Paris, or the maybe
1000 in all of Europe, or the maybe
3000 in the USA, can get a copy of a niche within a niche
English language magazine cheap. Makes perfect sense, right..?
That is, me and the 1 million people who bought iPads last month, which goes on sale here in 10 days, incidentally.
And re: the online model, think about it: if it's such a great business model - why haven't all of the folks at Conde Nast (y'know, the guys who have the most to gain from this) published all their top selling magazines online? Oh yes, because unless they slap some seriously heavy-handed DRM on them (which will cost money to design/implement/maintain), 'people' like MetroStyles will gleefully pirate their copyright. You know, the people on Mr Moo budgets but who want to live like voxsartoria - do you really
think they will pay for something they can get for free?
Conde Nast is behind the business curve the same way that the major music companies are. iTunes has proved that millions of people are willing to invest billions of dollars to buy media online if it's fast, easy, and affordable. Now BMG and Sony are kicking themselves for every dollar they lose to Apple because they didn't react fast enough. Piracy actually represents a very, very tiny proportion of consumption, even when it comes to things like video games.
lol @ the Mr Moo dig.
So can we cut out all this bellyaching by people who are happy to move to Paris (which is a real
cheap place to live) but yet unwilling to put up $30 every 2 months
for a magazine and get back to coming up with suggestions to improve the magazine so that perhaps said people might deign it worth their hard-earned $30? kthxbai.
I like to put things in perspective. If Paris is so expensive, it's because it has so much to offer in terms of food, culture, shows, and so forth that the demand to live here is overwhelming. I consider the tradeoff relatively fair.
On the other hand, my desire to read The Rake is not sufficiently great to drop $30 sight unseen, especially considering the dross that usually passes for men's fashion/lifestyle magazines (GQ, Esquire, Monsieur, Monocle). However, I would be willing to test the waters for $10. After that, I could judge whether it's worth continuing to buy it.
But of course they're not obligated to do anything. I just happen to think the rewards would outweigh the risks and I am willing to put my money where my mouth is to demonstrate they could gain clients by distributing around the world at a lower price.
And I would honestly
appreciate a PM re: these places in Paris where I can get a cup of good coffee for Euro 2 because I think I got price-raped.
I'll work on my French in the mean time - ooooon ceh-fey oh-lay?
CafÃ©s au lait are extra.