I disagree. The second looks very "high street", like a lot of retailers and outfitters which tried to upscale their image in recent years. It doesn't suggest a tailor or anything individual. I do agree that #3 looks alarmingly Pink-ish. j's suggestions, if you forgive me, all looks a bit monolithic. I feel that the most enticing tailor labels have something fluid about them, something linear. I favor keeping the name on one line. I also don't think a logo is needed. If there is one I would favor the most simple design possible. No flashy colors, no complicated rainbows, no damn initials. #1 is all right, although I would increase the spacing between characters a fraction and if possible just slightly elongate the font. Is there any program that can be used to slightly wear or fox the font? Without being pretentious, the very fact that so many of us are submitting designs goes to show that anyone with a desktop publishing program can produce a graphic nowadays. Something that doesn't look quite so... automated... does stand out.